As we step into a new year, the food industry continues to evolve, driven by changing consumer preferences, cultural influences, and innovations in sustainability and health. Here are some of the top food trends to keep an eye on in the coming year:
1. Plant-Based Everything
Plant-based diets have been growing in popularity, and in 2024, they’re expected to reach new heights. While plant-based meat substitutes like Beyond Meat and Impossible Foods remain popular, expect to see even more creative plant-based alternatives in everything from dairy to seafood. Expect to see plant-based cheeses made from nuts, and plant-based seafood using ingredients like jackfruit and algae, offering sustainable and flavorful options for those looking to reduce their environmental impact. This trend is not only about vegetarian and vegan diets but also about flexitarians—those who are seeking more plant-based meals without fully eliminating animal products.
2. Regenerative Agriculture and Sustainable Sourcing
As consumers become more conscious of the environmental impact of their food choices, regenerative agriculture will take center stage. Unlike conventional farming, regenerative practices focus on improving soil health, increasing biodiversity, and reducing carbon emissions. Expect to see more food companies promoting regenerative practices and offering products that are grown with sustainability in mind. This trend reflects the increasing demand for transparency in food sourcing, as consumers want to know where their food comes from and how it is produced.
3. Fermented Foods and Gut Health
Gut health has been a significant focus in recent years, and 2024 will see continued interest in foods that promote digestive health. Fermented foods like kimchi, kombucha, kefir, miso, and sauerkraut are expected to be even more mainstream, with new products and flavors emerging. These foods are rich in probiotics, which help maintain a healthy balance of gut bacteria. As people increasingly prioritize wellness, look for fermented foods in new forms, like fermented teas, snacks, and even chocolates, offering a delicious way to support digestive health.
4. Hyperlocal and Urban Farming
With the rise of sustainable eating, there’s also a push for hyperlocal sourcing—growing food closer to home. Urban farming, including vertical farms and rooftop gardens, will continue to grow, allowing cities to produce fresh, local produce in otherwise barren environments. This not only reduces food miles but also allows for fresher ingredients. Local farmers’ markets and community-supported agriculture (CSA) programs are also expected to flourish, providing people with easy access to farm-to-table meals and fostering a deeper connection to the source of their food.
5. Functional Beverages
Beverages are taking on a new role beyond hydration, with a focus on functionality and health benefits. Expect to see more drinks infused with adaptogens, nootropics, and superfoods that support everything from stress reduction to cognitive function. From mushroom-based coffees to herbal teas designed to boost immunity or improve sleep, functional beverages are becoming a regular part of daily wellness routines. Many of these beverages will also cater to specific dietary needs, with low-sugar, low-calorie, and plant-based options becoming even more common.
6. Elevated Convenience Foods
In the fast-paced world we live in, convenience foods continue to be a mainstay, but in 2024, the quality of convenience foods will elevate. Ready-to-eat meals, snacks, and frozen foods will see an increase in high-quality ingredients and more gourmet options. Consumers want both convenience and nutrition, so expect to see more clean-label products with fewer artificial additives and preservatives. Expect frozen foods with high-protein ingredients, and ready-to-eat meals that feature global flavors, whole grains, and superfoods. These foods will cater to the busy consumer who wants healthy, delicious meals without the time investment.
7. Global Flavors and Fusion Cuisine
Global flavors are continuously influencing the way we eat, and the fusion trend is expected to expand in 2024. As more people travel (or dream of traveling) to far-flung destinations, they’re bringing those experiences into their kitchens. Regional flavors, such as Korean, Middle Eastern, and Peruvian, will continue to gain prominence. Fusion cuisine—combining elements from different culinary traditions—will remain popular, with dishes like sushi burritos, Mexican-Korean tacos, or Middle Eastern-Indian hybrids adding excitement to menus. This trend highlights the ever-growing interest in exploring new tastes and incorporating them into everyday eating.
8. Dessert Reimaginings
While health-consciousness is at the forefront, people still have a sweet tooth. In the coming year, expect desserts to undergo reimaginings, blending indulgence with health-conscious ingredients. You’ll see desserts made with alternative flours like almond or oat, reduced sugar content, and functional ingredients like collagen, matcha, or plant-based proteins. Gluten-free, keto, and paleo-friendly treats will continue to evolve with more delicious options, including guilt-free ice creams, cakes, and even savory desserts that combine unexpected flavors like olive oil and sea salt.
9. AI and Food Technology
Technology is rapidly transforming food production, and in 2024, AI and food innovation will continue to impact everything from food design to sustainability. Expect to see more lab-grown meat products, plant-based innovations, and AI-driven food systems that help predict food trends, optimize recipes, and reduce food waste. This convergence of technology and food is changing how we approach eating, from more personalized meal plans to tech-powered kitchen gadgets making cooking easier at home.
